Branding Design
Hilton London - Bow Bar
Sector: Hospitality & Leisure
Brand Identity.
Bow Bar new logo design and brand identity
The Hilton London Hotel wanted to create a brand new identity for their newly renovated bar and lounge area for their hotel in East London. A new logo design with brand assets was created for the project. The logo design inspiration was taken from the story behind the brand: St Mary-le-Bow is a historic church in East London. According to tradition, a true Cockney must be born within the sound of Bow Bells.
Brand Guidelines.
Bow Bar Brand Book
The logo and brand design process was completed with a new brand book to help Bow Bar continue to establish its new identity. Including brand assets, colour and font guides.
